Botspot · 2025 · Website Redesign
Botspot
001 _ Problem
Botspot's site had grown organically for years. Best work was buried, navigation didn't map to how visitors actually searched, and core content sat three levels deep. Finding anything took more patience than most visitors had.
002 _ approach
Every page faced one question. Who is this for, and what do they need to do? Content without an answer went. The new structure follows how people land on the site, by product, by use case or out of curiosity.
003 _ outcome
A landing page that leads with the product. An IA that gives engineers and newcomers their own way in. A design system that didn't exist before.
Before, 2024
after, 2025
REPOSITIONING
The old landing page opened with a list of 18 application categories. The new one puts the product first, with an image film and a clear value claim, plus direct paths to pricing and datasheets.
information architecture
Time-to-task dropped. Findability improved. Both came from rethinking the IA around four entry points instead of scattered links.
reducing complexity
Top-level nav changed from three items to four. Application pages - previously buried three levels deep - are now reachable from the homepage via Resources.
Visual design, version a
Visual design, version b
Visual design, version c
Look & Feel
The client saw three directions. Version A’s oversized type overwhelmed the products. Version B came across as too distant. Version C gave the products the strongest presence, so we refined it, reworked the hero hierarchy, moved the CTAs and shipped it.
design system
The design system was built from scratch, since the old site had none and consistency suffered across pages.
shipped product, landing page
LEAD QUALIFICATION
Product selector added to the contact form. Inquiries arrive pre-tagged by request which improves faster routing for the sales team while improving UX and interactivity for the user.
knowledge resource
Introduction of a tag-based blog format. Curious users can educate themselves about the technology while professionals stay up to date on new developments.
interactivity
Implementation of a custom rendering engine. High quality 3D scans become accessible, empowering imagination across a wide range of potential use cases.
responsiveness
The mobile version keeps the same hierarchy, with the product first, the value claim second and the CTAs after that. A floating contact button lets visitors reach sales from anywhere on the page.
